CONGRATULATIONS to SCWA member Benny Alford on his very special award. On Tuesday night, March 17, Benny Alford was inducted into the Baton Rouge Business Hall of Fame, one of the region’s highest honors recognizing business leaders for their lasting impact on the Baton Rouge community and local economy.
This honor highlights Benny’s role in growing a multi-generational family business, his commitment to the community, and his contributions to modernizing the car wash industry. Benny and his sons, Justin and Jason, pioneered the present-day express car wash system. This streamlined process transformed the customer experience and set the standard used across the industry today.
He was also recognized for building a strong, people-first culture, with many long-tenured employees who have contributed to the company’s continued success, as the business has grown to employ over 400 people across the Baton Rouge area.
“Being inducted into the Baton Rouge Business Hall of Fame is an incredible honor,” said Benny Alford.
“I’m grateful for this community, my family, and our team who have made this journey possible.”
Benny’s induction comes as Benny’s Car Wash celebrates 75 years in business.
Benny has also been recognized by SCWA with the Lifetime Achievement Award - the highest honor to be given by SCWA.
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SPECIAL MESSAGE FROM SCWA As we approach the holiday weekend please remember - This Independence Day is especially meaningful as our nation celebrates the 250th Anniversary of American Independence. For 250 years, the United States has stood as a symbol of freedom, opportunity, innovation, and resilience. As we gather with family and friends to celebrate this historic milestone, we honor the generations whose vision, sacrifice, and determination helped build the nation we cherish today. We are grateful for the freedoms we enjoy, the communities we serve, and the enduring values that continue to unite us. On behalf of the Southwest Car Wash Association, we wish all our members, families, and industry friends a safe and memorable Fourth of July. May this special anniversary inspire us to reflect on our shared heritage and look forward with optimism to the future.
Photos from Southwest Car Wash Association's post
Photos from Southwest Car Wash Association's post
Photos from Southwest Car Wash Association's post
It is a busy time for all of us - but this weekend is a very important holiday. Please take time this weekend and especially Monday and let's all pause and be thankful. Let's remember and honor all our family members, friends and car wash family who served and died to keep us a free nation. Also please remember and thank our Gold Star families for their sacrifice. From SCWA - Happy Memorial Day and to all our veteran members THANK YOU!!
Southwest Car Wash Association - ADVANTAGE
ADVANTAGE - 1st Quarter 2026
ADVANTAGE - 1st Quarter 2026
CONGRATULATIONS to SCWA member Benny Alford on his very special award. On Tuesday night, March 17, Benny Alford was inducted into the Baton Rouge Business Hall of Fame, one of the region’s highest honors recognizing business leaders for their lasting impact on the Baton Rouge community and local economy. This honor highlights Benny’s role in growing a multi-generational family business, his commitment to the community, and his contributions to modernizing the car wash industry. Benny and his sons, Justin and Jason, pioneered the present-day express car wash system. This streamlined process transformed the customer experience and set the standard used across the industry today. He was also recognized for building a strong, people-first culture, with many long-tenured employees who have contributed to the company’s continued success, as the business has grown to employ over 400 people across the Baton Rouge area. “Being inducted into the Baton Rouge Business Hall of Fame is an incredible honor,” said Benny Alford. “I’m grateful for this community, my family, and our team who have made this journey possible.” Benny’s induction comes as Benny’s Car Wash celebrates 75 years in business. Benny has also been recognized by SCWA with the Lifetime Achievement Award - the highest honor to be given by SCWA.
This year, SCWA introduced an exciting new initiative: NextGen Under 30. This program recognizes and celebrates rising leaders under the age of 30 who have demonstrated exceptional skill, dedication, and professionalism early in their car wash careers. The 2026 honorees have already made a meaningful impact on their companies and on the car wash industry as a whole. Our 2026 NextGen Honorees were recognized during ceremonies at the 2026 SCWA Convention & EXPO. They will be featured in the first quarter issue of the SCWA ADVANTAGE. Congratulations to the 2026 NextGen recipients from SCWA! Sergey Blansit - Water Works Express Andre Borrelli - Micrologic Jesse Boyd - Champion Car Wash Andrew Clark - AMP/NCS Pablo Estrada - AWS/WSI Kole Greffin - Wash GEC Chase Harvey - Drew's Car Iona Kearney - Speedy Sparkle Car Jake Lamb - CTEK Zake Sewell - Scrubbies Car Erin Shields - Sonny's Enterprises