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SCWA Announces Michael Dominguez 2025 SCWA Convention & EXPO CEO Forum Keynote Speaker February 26-28, 2025 Fort Worth Convention Center SCWA is excited to announce Michael Dominguez as our 2025 CEO Forum speaker. Michael will help us move forward together in the car wash industry as we begin a new year and focus on all the opportunities before us to drive customers and be successful. Dominguez brings an outstanding reputation for helping companies and small business achieve amazing customer service and branding. As the President & CEO for Associated Luxury Hotels International (ALHI), he leads a team of nearly 80 professionals located among 26 offices across North America and Europe. ALHI serves a membership group of hotels that are Independent Hotels & Independent Brands that are an exclusive luxury collection. Prior to joining ALHI, Michael served in executive sales leadership roles with MGM Resorts, Loews Hotels, Hyatt Hotels, Starwood Hotels and many more. Michael is actively involved in leadership roles in the Meetings and Events Industry and is a Past Chairman of the International Board of Directors for MPI. He definitely knows about the service industries. Michael speaks on important topics for the service oriented industries – like the car wash industry. His insights include creating the perfect unique brand for your business; how to make your customers come back and then back again; the current state of service centered industries, and how to prepare your business to succeed in the year and beyond. Michael was been recognized in national magazines as one of the top industry speakers and has been an invited speaker at South by Southwest. To register visit: https://registration.expologic.com/registration/start/D358E088-6F0A-4A05-B6EA-917798612C15

This Thanksgiving, we want to take a moment to express our sincere gratitude to all of you who make the Southwest Car Wash Association such a remarkable community. Your hard work, dedication, and relentless pursuit of excellence drive the success of our car wash industry and Association. It’s your commitment that fuels innovation and keeps us moving forward, together. As we reflect on all we’ve accomplished, we are truly thankful for each of you. May your Thanksgiving be filled with joy, peace, and the warmth of loved ones.

Please join SCWA in thanking and honoring our military veterans - we salute you - all our current military and our veterans! Thank you to all members of our military, in all branches, past and present, living and dead. Today and this week especially, we honor you and thank you. "Some people live an entire lifetime and wonder if they have ever made a difference in the world, but our military veterans don’t have that concern."

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SCWA 2021 begins Wednesday; we have a record setting pre-registration, hosting attendees from more than 40 states - a great reunion for the car wash community! Registration will be onsite at Fort Worth Convention Center - for registration times visit https://t.co/0NJ7w1vMEs