CONGRATULATIONS to SCWA member Benny Alford on his very special award. On Tuesday night, March 17, Benny Alford was inducted into the Baton Rouge Business Hall of Fame, one of the region’s highest honors recognizing business leaders for their lasting impact on the Baton Rouge community and local economy.
This honor highlights Benny’s role in growing a multi-generational family business, his commitment to the community, and his contributions to modernizing the car wash industry. Benny and his sons, Justin and Jason, pioneered the present-day express car wash system. This streamlined process transformed the customer experience and set the standard used across the industry today.
He was also recognized for building a strong, people-first culture, with many long-tenured employees who have contributed to the company’s continued success, as the business has grown to employ over 400 people across the Baton Rouge area.
“Being inducted into the Baton Rouge Business Hall of Fame is an incredible honor,” said Benny Alford.
“I’m grateful for this community, my family, and our team who have made this journey possible.”
Benny’s induction comes as Benny’s Car Wash celebrates 75 years in business.
Benny has also been recognized by SCWA with the Lifetime Achievement Award - the highest honor to be given by SCWA.
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Southwest Car Wash Association - ADVANTAGE
ADVANTAGE - 1st Quarter 2026
ADVANTAGE - 1st Quarter 2026
CONGRATULATIONS to SCWA member Benny Alford on his very special award. On Tuesday night, March 17, Benny Alford was inducted into the Baton Rouge Business Hall of Fame, one of the region’s highest honors recognizing business leaders for their lasting impact on the Baton Rouge community and local economy. This honor highlights Benny’s role in growing a multi-generational family business, his commitment to the community, and his contributions to modernizing the car wash industry. Benny and his sons, Justin and Jason, pioneered the present-day express car wash system. This streamlined process transformed the customer experience and set the standard used across the industry today. He was also recognized for building a strong, people-first culture, with many long-tenured employees who have contributed to the company’s continued success, as the business has grown to employ over 400 people across the Baton Rouge area. “Being inducted into the Baton Rouge Business Hall of Fame is an incredible honor,” said Benny Alford. “I’m grateful for this community, my family, and our team who have made this journey possible.” Benny’s induction comes as Benny’s Car Wash celebrates 75 years in business. Benny has also been recognized by SCWA with the Lifetime Achievement Award - the highest honor to be given by SCWA.
This year, SCWA introduced an exciting new initiative: NextGen Under 30. This program recognizes and celebrates rising leaders under the age of 30 who have demonstrated exceptional skill, dedication, and professionalism early in their car wash careers. The 2026 honorees have already made a meaningful impact on their companies and on the car wash industry as a whole. Our 2026 NextGen Honorees were recognized during ceremonies at the 2026 SCWA Convention & EXPO. They will be featured in the first quarter issue of the SCWA ADVANTAGE. Congratulations to the 2026 NextGen recipients from SCWA! Sergey Blansit - Water Works Express Andre Borrelli - Micrologic Jesse Boyd - Champion Car Wash Andrew Clark - AMP/NCS Pablo Estrada - AWS/WSI Kole Greffin - Wash GEC Chase Harvey - Drew's Car Iona Kearney - Speedy Sparkle Car Jake Lamb - CTEK Zake Sewell - Scrubbies Car Erin Shields - Sonny's Enterprises
Photos from Southwest Car Wash Association's post
SCWA 2026 a lineup of premier EXPO - speakers and presentations Come see all the latest car wash technology; equipment; supplies and services on the floor the SCWA EXPO - plus Kevin McCarthy – former Speaker of the House of Representatives Scott Kartvedt – former Blue Angel Pilot; Stunt pilot for Top Gun Maverick and Combat Commander Pete Nani – CEO, Zips Car Wash Paul Fazio – SCWA Lifetime Achievement Honoree Plus all the outstanding Quick Talk; Car Wash Academy; Idea Exchange and Fast Track sessions! What happens here can change your business! https://swcarwash.org/events/2026-convention-expo
Looking forward to seeing so many great car washers this next week in Fort Worth for the 2026 SCWA Convention & EXPO - the first BIG Car Wash Show of the Year. It is going to be a great time together and the one "not to miss in "26". https://swcarwash.org/events/2026-convention-expo
BIG DAY TODAY - So much “buzz” and activity today about the SCWA Convention & EXPO with calls and registrations!! This promises to be a great event in Fort Worth. Be sure to skip the onsite lines and Pre- Register TODAY – https://swcarwash.org/events/2026-convention-expo
SCWA 2026 Happening Next Week! First BIG Car Wash EXPO of the Year Skip the lines and PRE REGISTER TODAY - https://swcarwash.org/events/2026-convention-expo Many great registrations options available including - EXPO Floor passes, including the popular Quick Talks, only $50 for Wednesday and Thursday afternoons. The car wash industry is continually changing with new equipment, services and technology options all on display in over 450 exhibit booths! One secret to success is keeping up with competitors. PRE REGISTER TODAY - https://swcarwash.org/events/2026-convention-expo