You don’t have to do a complete overhaul to revamp your business and increase your car counts. And, whether you’re strapped for cash, or not looking to make a lot of changes any time soon, it certainly helps to make some improvements to not only enhance your wash’s quality and impress customers.
Dan Foor, owner of two Magic Wash Car Washes in Middleton and Madison, WI, knows all about on-site improvements. He recently added on to one of his locations and has the following advice for other owners and operators.
“You really have to step back and take a look at your wash. Look at it from a customer’s point of view and see it through their eyes,” Foor says.
Foor then suggests looking at all of the new trends in both equipment and services. “If you aren’t upgrading, then realize that your competition probably is.” To find out these trends, Foor says to:
- Go to trade shows
- Read the trade magazines
- Visit your competitor
Also, according to Ted Winchester, VP of sales and marketing at Coleman Hanna, who has been involved in the car...more