5. UPGRADE YOUR STAFF
The last and final thing to upgrade at the wash - your staff. Use any down time to train the staff on all of the proper procedures that you want them to use. During the down time it is also a good time to get rid of the people that you know are not going to accept the changes and hire new people.
I also recommend getting all your people into uniforms, I am not talking about t-shirts. Remember all the money you’re spending to upgrade your image, these people will be the face of that image to every customer. Look into nice shirts and pants that will give the image you’re going for.
I also recommend using this as a time to introduce a uniform service. A uniform service will allow your employees to always be in a clean uniform and the costs are probably a lot less than you think.
Andre also adds, “One thing that is often overlooked before any kind of remodel or installation is informing your customers ahead of time. Be sure to let them know things like how long the wash is going to be closed, why it is going to be closed and include a coupon to comeback to try your best wash package once you reopen.”
In revIew: here are the top thIngs to try
- Clean up your site
- Replace old signage
- Add on a wet environment blower
- Add on chemical applicators
- Introduce new wash packages and price points
- Brand any new services with gate arms or wind master signs
- Upgrade your staff
- Look into getting nicer uniforms
- Add wheel cleaning components
- Replace old and worn out rollovers
- Try a retrofit in-bay automatic
- Implement new payment methods (credit card and bill acceptors)
- Updating bay meters, bay doors, booms
- Repair and improve pump pressures and chemical flow rates
According to Winchester, conveyor owners and operators should consider focusing on one critical area such as wheel cleaning.
“Wheel cleaning components are easy to install in existing locations, they take up a small amount of conveyor length, and improve wash quality while increasing customer satisfaction,” Winchester says. “Adding a tire shine applicator offers an additional revenue generating service and is highly desired by consumers. Investing in a spot free system can eliminate unwanted water spots from forming on the clean vehicle’s surface.
FOR IN-BAY AUTOMATICS
In-bay automatic owners can benefit from replacing
old and worn out rollovers while still using existing pump stations and rail systems, according to Winchester.
“Using a retrofit in-bay automatic system allows the operator to save thousands of dollars while still installing a new machine in the bay,” he says. “New machines attract new customers and help keep them satisfied with improved wash quality, faster wash times, and reliability.”
Self-serve operators should focus on the customer experience in the bay and at the vacuums, says Winchester.
“Implementing new payment methods, such as credit card and bill acceptors, makes it easier for the customer to pay and projects a modernized image,” Winchester says. Also, “replacing old signage can make old equipment look new. Repairing and improving pump pressures and chemical flow rates can make a big impact on your customers wash experience.”
Also Winchester suggests updating:
- Bay meters
- Bay doors, and
by Debra Gorgos, Editor, Professional Carwashing & Detailing