Program Information

  • The 2024 SCWA Convention & EXPO - February 28 – March 1, 2024 at the Fort Worth Convention Center is the first Big Car Wash Show of 2024.
  • The event will highlight the large EXPO floor with more than 350 exhibit booths displaying the latest in car wash, lube and detailing equipment, supplies and services. CLICK HERE to view the EXPO Floor Plan.
  • In addition to the EXPO - Attendees will enjoy premier education sessions; the very popular Quick Talks; the Car Wash Academy; plus the unmatched hospitality and social networking that keeps the SCWA growing even stronger and larger every year.
  • Be watching for the exciting announcement of our 2024 Keynote Speaker.
  • Register Today and Get Your Game On in 2024.

Our 2024 Featured Speakers


2024 Keynote Speaker - Emmitt Smith

  • SCWA is excited to welcome Pro Football Icon Emmitt Smith, as our 2024 KEYNOTE SPEAKER.

  • Emmitt Smith is one of the greatest to ever play the game. As a first-round pick in the 1990 NFL Draft, Smith was the cornerstone of the Dallas Cowboys offense for 13 seasons. In his 15 seasons as a running back in the National Football League, Smith amassed many records that still stand today
  • · Most career rushing yards and most career rushing touchdowns.
  • · Three Super Bowl championship rings,
  • · Induction into the Pro Football Hall of Fame
  • · Selection to the NFL 100 All-Time Team (honoring the best players of the NFL's first 100 years).
  • · Surpassed Walter Payton as the NFL’s all time leading rusher.
  • · The eight-time Pro Bowler

After his playing days, Smith has served as a football TV analyst and then took his television career a step further when he won the third season of ABC’s Dancing with the Stars.

He also added author to his list of accomplishments, publishing Game On, which outlines the principles that helped him succeed both on and off the field.

Smith has now transitioned to the role of businessman and entrepreneur running several companies spanning real estate, construction, and technology. He is active in charitable outreach in the Dallas area and on a national level, providing educational opportunities and unique experiences for underserved youth.

Smith has become a co-owner of a NASCAR team partnering with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season.

Smith will offer an inspiring and motivating perspective on how the principles of his success in sports has ignited his success in business and in life.


2024 CEO Forum Speaker - Stu Crum

Stu is currently the CEO of True Blue Car Wash, a 65 store chain headquartered in Tempe, Az with locations in Arizona, Texas, Illinois, and Indiana. True Blue was purchased in February of 2023 by Alimentation Couche-Tard (Circle K).

Previously to his time at True Blue, Stu served as Chairman and President of Bridgestone Retail – a $4 billion business unit of Bridgestone Americas – Stu had leadership oversight of operations for 2,218 company-owned tire and automotive service centers across the United States operating under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands; all of which employ more than 23,000 people.

Stu also served as former President of Jiffy Lube International, overseeing more than 2,100 franchised service centers serving approximately 22 million customers annually throughout North America. He held numerous other leadership roles with Shell during his 13-year tenure there, including Vice President of National Accounts, North American Automotive Consumer Products; General Manager Strategy & Portfolio, North America; General Manager Sales & Operations, Caribbean, Central America, Northern South America; and Director of Marketing. Prior to joining Shell, Stu worked for Texaco Inc., serving in various marketing and retail capacities.

He earned a bachelor’s degree in Marketing from the University of Tulsa, where he attended on a full football scholarship before spending three years as a professional place kicker in the NFL and USFL.

Stu is a board member of Drive Automotive, and Vive Collision, he is a former board member of DRB systems, CarAdvise, a Trustee for the Boys and Girls Clubs of America, and serves on the advisory board for the Collins College of Business at the University of Tulsa. He is former Chairman of Northwest Houston Young Life and former National Vice President of the Muscular Dystrophy Association. Stu and his wife Mia of 38 years reside in the Woodlands Texas and have two grown children and 4 beautiful granddaughters.


Wednesday, February 28


Thursday, February 29


Friday, March 1


QUICK TALKS - Educational Sessions during EXPO Hours